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Posts
- Category: Copywriting
- An Introduction to Crafting Headlines
- Copywriting for the Web - Unique Selling Propositions (USPs)
- Don't fall into the trap of thinking that your customer is "like you"
- Features versus Benefits
- Free Affiliate Marketing E-books Released Today
- How Not to Make Your Website Look Like an Ad
- How to make an offer your reader can't refuse
- Know Your Audience, Your Market, and Your Product
- Making a Web Copy Blueprint
- The "Inverted Pyramid" Approach to Web Copy
- The First Look - Above the Fold
- Using Testimonials
- Web copywriting: AIDA
- Web Copywriting: Asking Questions
- Writing Conversationally
- Category: Email Marketing
- Category: Interviews
- Category: Site News
- Category: Testing / Optimization
- An Introduction to Crafting Headlines
- Free Affiliate Marketing E-books Released Today
- Introducing Google Website Optimizer
- Keyword research for PPC content-based advertising
- Making Money Blogging - 10 Easy Lessons
- Traffic: Search Engine Optimization - SEO
- Usability testing your website with real users
- Website optimization through eyetracking: latest findings
- Category: Traffic