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Using Testimonials

22. October 2009

14 Comments

Using Testimonials

If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among the most valuable components of advertising; consumers tend to trust the reviews of fellow consumers, such testimonials are especially persuasive [...]

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How to make an offer your reader can’t refuse

3. September 2009

18 Comments

How to make an offer your reader can’t refuse

It has been said that to run a successful online business, it’s helpful to be either psychic or extremely well-researched. That is to say, in order to convince your prospects that the product you are offering them is exactly what they want and need you either require extra-sensory powers or you need to be [...]

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Email autoresponders

13. July 2009

22 Comments

Email autoresponders

What is an autoresponder? Autoresponders are email programs that can schedule and send emails to addresses automatically, based on arbitrary criteria. They can be extremely simple or hugely complex. They are often used to assist in the management of email lists. Why should I use an autoresponder? What can I do with one? Autoresponders are a great way [...]

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