While there is no foolproof formula for writing effective copy, almost every type of writing requires good structure and composition. Copywriting is mainly persuasive writing, and no matter how harsh it may sound, the truth is that with copy the only thing that counts is how much cash it rakes in. And the [...]
Continue reading...5. November 2009
It does not really matter whether we choose to talk about copywriting or affiliate marketing. At the end of the day, what will matter is whether or not our text leads to a sale. At the risk of being tagged as frank, I will say that achieving success in copywriting relies heavily on how well [...]
Continue reading...29. October 2009
Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name. The inverted pyramid approach is one of the most effective writing styles for web copy and focuses on getting all the important facts out in the [...]
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19. November 2009
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