Budget Branding For Small Businesses

Tue, Dec 10, 2013


If you run a small business, it’s easy to think that branding might only be in the budget for the big boys. However, branding is a hugely important part of your business strategy. Focusing on your company’s branding early on can allow you to make your mark on your business sector, setting you apart from your competitors. Achieving branding success doesn’t have to eat up your entire budget. By thinking through who and what your company is and consulting with firms geared strictly to small businesses, you can get your brand identity off to a flying start.

Why Do You Need to Brand?
Even if you’re the smallest of companies, branding is an extremely important part of your company strategy. While it may be easy to let creating and maintaining your brand slide to the bottom of your “to do” list, getting your brand right is essentially managing your reputation and the impression you will leave on both current and future customers.┬áTo insure growth of the business while on your watch now is the time to develop a branding strategy. If you think about it in this regard, branding certainly takes on a greater significance to your business.

Getting Started
Though the idea of getting your brand off the ground may sound daunting, particularly for the busy small business owner. You’re probably already wearing too many hats, such as customer relations, quality control, and accounting. So the idea of putting another one on probably isn’t very appealing. However, when you understand the positive impact a good branding plan can have on your business, you will see just how invaluable it can be.

1) Decide who you are. An easy way to start thinking about building your brand is to think about your company as a living, breathing person. Is this person more rock-and-roll or are they buttoned-up conservative? What kind of activities would this particular person enjoy engaging in? Thinking about your company this way will help pave the way to the other two most important aspects in building up your brand: defining your target market and the look and tone of your communication.

2) Understand your target market. Once you’ve identified who and what your company is, think about who it would appeal to or who you’re looking to lure into your sales trap. For example, a trendy beauty shop might want to target young professional women, whereas a plumber may be looking to attract local homeowners in his or her postcode. Try thinking about where your target market would hang out or visit, and the kind of activities they would regularly engage in.

3) Get the look and tone right. Now that you’ve decided on who and what you are, as well as which clients you’re aiming for, you’ll want to start thinking about how you’d like your brand to look and sound. One mistake companies make when building their brand is to think only of the logo. However, it includes many more facets such as your communication and website. At this point, looking into the services of a branding company that specializes in small businesses can ensure you’re at the top of your game. Not only can they consult with you on your look, but they’ll also know all the current tricks of the trade to keep you looking tip-top to your customers.

Though getting your branding right from the start is important, it’s never too late to re-evaluate your current branding and marketing strategies. In fact, a regular tune-up of your strategy can actually result in a boost of your customer base and orders, which is never a bad thing. Make it part of your regularly scheduled marketing and advertising strategies and you’ll see how branding can work for you.

Ready to launch your business into the stratosphere? Writer LaGeris Underwood Bell hopes this article has prepared you for lift off. You can Watch now and see your revenue soar!

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