How you can use affordable services to enhance your business presence with international phone calls

Mon, Nov 12, 2012

Budgeting, Financial Advice

A successful business is not just about making a quality product or offering a superior service. Image counts and a tangible presence ensures that customers know that a particular company is worth investing their time and money in.

However, paying image consultants and brand experts is not something many small to medium-sized operations are willing to consider. With this in mind, here’s one of the simplest ways to make a big impact on customers with minimal cost.

Technology to the rescue

The internet has been great for enlarging the customer base of many companies beyond their home country. Nowadays, buying and selling internationally is commonplace, which also leads to a rise in the number of international calls being made.

Luckily, the internet is helping slash the cost of these once prohibitively expensive calls. Using VoIP (voice over internet protocol) it’s now possible to make cheap or even free phone calls via a computer to almost anywhere in the world.

This technology is being exploited in a number of ways. Most will already be familiar with Skype, which allows those with an internet connection and access to a microphone and headphones to make free unlimited calls to those with the same set-up.

Skype allows calls to landlines and mobiles, but this comes at a price. For business users, Skype’s fees may not be all that competitive for the service it provides. Dedicated VoIP companies can provide professionals with a host of business-specific features.

Business features

Providers such as Vonage offer bundles that include cheap international phone calls together with, for example; voicemail, call waiting, 3-way calling, virtual numbers and a fax line.

For businesses cultivating a presence in a particular area, VoIP allows the same contact number to be used, wherever the phone is in the world. This number mobility means that a UK business that also has an office in France can still have a UK number – a vital feature in today’s ‘keep it local’ culture.

Similarly, the same UK company trying to establish itself in the US can choose to have a local US number for its transatlantic customers to call on.

In a nutshell, VoIP is all about flexibility. It enables today’s modern companies to operate without the ties of an office-based phone, but all the while creating a viable presence in a particular area.

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