Unfortunately we weren’t able to bring you the isabigot.com interview this week, but we’ve moved forward the next interview we had lined up; hopefully the isabigot.com interview will be doable next week.
Instead, this week we’re going to meet the enigmatic-and-frequently-cryptic “Shoehead”, the man behind ShoesOnHeads.com. Though a new site, Shoes On Heads has already “gone viral”, attracting huge traffic and backlinks in a very short space of time. Hoping that “Shoehead” might have some advice for us, I contacted him via email and arranged the following interview.
Mogul: Hey there, Shoehead. Thanks for making the time for this interview.
Shoehead: That thing all things devours? Gnaws iron, bites steel. Grinds hard stones to meal. Slays king, ruins town. Beats high mountain down. I do not manufacture it. It does not require me. Your thanks is unnecessary. Unwelcome. Repulsive. Obsequious.
Mogul: Okay, well. Yeah. It’s just an expression. Anyway. What made you originally decide to put up a site inspired by the old YTMND meme “Put Shoe on Head“?
Shoehead: No decision, only compulsion. I could not not. One day awakening , urgent and magnificent tumescent illumination a voice shrieking in my head BUILD IT ENSHOE THE WORLD SCREAMS AND DIES and followed only to stop; only to turn it down to continue shuffling over restful anguish. And now this. And you. I am broken too soon, too soon for the long march.
Mogul: …
Shoehead: Precisely.
Mogul: Wellll. Hmm. What, uh, do you think about viral marketing? What advice do you have for people wanting to try to market their products virally? In fact, while we’re at is, what IS your product?
Shoehead: I think and it hurts me to do so. I can only advise people to turn inward, to find the soul of their inner shoe and then to embrace carress clasp it furtive before triumphant animal return to rightfulproper crowning position. And I think here too I have answered your question about product. Namely, second.
Mogul: I see. And what are your plans for the site?
Shoehead: I hope to bring together all the Internet’s Shoebrethren. I hope to provide them succor and hospitality and in return I seek only acknowledgement and participation by way of extreme illustrations of shoe win. What higher goal? What nobler motive? One shoe for all and all in one shoe.
Mogul: Indeed. Anything else you’d like to mention?
Shoehead: Yes.
Mogul: …
Shoehead: …
Mogul: Such as?
Shoehead: Oh, I thought you were just asking generally. I’m always delighted to receive submissions from fellow worshippers, and am particularly enthusiastic about those depicting exceptional feats of devotion. Also now seems like a good time to abruptly dep-
Mogul: Thanks… I guess.
Apologies if that were less informative than I’d hoped. If there’s anything to be gleaned from it, it might be that zany is pretty “win” when it comes to “going viral”.
isabigot.com interview up next week. Remain spectacular.


June 28th, 2009 at 10:13 pm
Shoe lover here. This is a new concept again. Would love to check this site.
June 29th, 2009 at 8:02 pm
The words man! I need to dig the dictionary. LOL
June 30th, 2009 at 7:57 pm
Lol. Gotta admit, I needed to call Shakespearre.
July 1st, 2009 at 8:26 pm
Just checked the site. Found it awesome. Good luck to the blog owner.
July 2nd, 2009 at 9:33 pm
Great catch! Checking it everyday starting now.
July 5th, 2009 at 11:09 pm
People really getting weird nowadays but I love the concept
July 6th, 2009 at 9:32 pm
No decision, only compulsion. Nice quote huh.
July 8th, 2009 at 12:59 am
Fresh idea huh. Nice site btw! Looking forward to checking it everyday.
July 8th, 2009 at 8:52 pm
Viral marketing is definitely a winner.
July 9th, 2009 at 8:45 pm
I totally worship those people sending pics with shoes on their heads. I find it weird but fun!
July 10th, 2009 at 3:09 pm
Strange Interview! But I hear good things about the site. Might have to go check it out for myself! Plus I love shoes!
July 12th, 2009 at 9:40 pm
For real, Mogul is such a deep guy. I need to dig his words. From what planet he is from?
July 13th, 2009 at 9:05 pm
From Pluto. LOL! Hey, can I send pics to tha site also?
July 16th, 2009 at 8:30 pm
Yes I think you can send your picture there.
July 19th, 2009 at 10:21 pm
I can only advise people to turn inward, to find the soul of their inner shoe and then to embrace carress clasp it furtive before triumphant animal return to rightfulproper crowning position.
Very well said.
July 20th, 2009 at 9:38 pm
Site is awesome. My friend gave me the link and looking forward to checking the site everyday.
July 22nd, 2009 at 10:22 pm
Everybody goes viral these days. Requires a lot of working and patience.
July 23rd, 2009 at 9:54 pm
I’m putting my shoes on head now. My wife saw it and said I’m the weirdest guy on planet!
July 26th, 2009 at 10:06 pm
Haha! I wanna do that too! But won’t let my hubby catch on me!
July 27th, 2009 at 9:12 pm
Viral marketing is effective, but not that reliable.
July 28th, 2009 at 9:15 pm
Haha. Everyone’s getting gaga over this site. It’s all cool though!
July 29th, 2009 at 10:10 pm
Great advise on marketing virally. Well said. Kudos to the site owner!
August 3rd, 2009 at 9:27 pm
Site is awesome. I’m still in awe!
August 6th, 2009 at 10:01 pm
Weird site! But somewhat entertaining…
August 12th, 2009 at 10:18 pm
I agree to the post of the posters here, it’s weird! But I’m hooked honestly.
August 13th, 2009 at 9:48 pm
Shoessss.. I hope you feature Imelda Marcos. The woman from the third world country who happens to have 3000 pair of shoes.
August 16th, 2009 at 7:05 pm
love the concept
August 17th, 2009 at 6:11 pm
Lol. I sent a picture there and I was posted! Great stuff btw.
August 18th, 2009 at 9:52 pm
Shoesonhead.com is a good site. I wanna submit an entry too.
August 24th, 2009 at 11:01 pm
I worship this site hahaha!