Viral marketing series – Part 3, Case study: ShoesOnHeads.com
Unfortunately we weren’t able to bring you the isabigot.com interview this week, but we’ve moved forward the next interview we had lined up; hopefully the isabigot.com interview will be doable next week. Instead, this week we’re going to meet the enigmatic-and-frequently-cryptic “Shoehead”, the man behind ShoesOnHeads.com. Though a new site, Shoes On Heads has already “gone [...]
Continue reading...11. June 2009
Viral marketing series – Part 2, Case study: Trollcats.com
As we mentioned in part 1 of this series, we’re going to spends some time taking a look at case studies of successful viral marketing campaigns. We’re fortunate enough here at Needmoney.com to share office space with the creators of trollcats.com, a popular humor website which launched on May 27th of this year and which [...]
Continue reading...4. June 2009
Viral marketing series – Part 1, Definition and Discussion
What is Viral marketing? Viral marketing refers to any strategy which encourages individuals to pass on a marketing/advertising message to others. It creates the potential for exponential growth in exposure and influence. Like viruses, such strategies take advantage of rapid multiplication via social contact to explode the message to large numbers of people quickly. Outside of [...]
Continue reading...1. June 2009
Usability testing your website with real users
Why you need to test your website with live users Usability of a website is ridiculously important. Anyone who has run an e-commerce website for more than a minute will be able to relate any number of grim tales of abandoned shopping carts and aborted transactions. Though it’s easy to fall prey to hubris and complain [...]
Continue reading...21. May 2009
Website optimization through eyetracking: latest findings
Just finished reading a fascinating article over at poynterextra.org. Basically, a group of researchers in San Francisco observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. They tracked the movements their eyes made and made all kinds of cool graphs and charts and came to all kinds [...]
Continue reading...18. May 2009
Websites – Designing the Homepage
INTRODUCTION Designing a website’s homepage presents a unique set of challenges and design considerations. In today’s article we will look at and discuss some of them. Just to be clear on terms, when I say “home page”, I mean the page you hit when you type in whateveryourdomainnameis.com. The very first page a vistor sees when they [...]
Continue reading...7. May 2009
An Introduction to Pay Per Click (PPC)
This article is a basic introduction/overview to Pay Per Click (PPC) marketing. PPC is an Internet advertising model used on search engines, advertising networks, and content sites such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target [...]
Continue reading...7. May 2009
New theme!
Finished up installing it last night and so far, so good. At least nothing broke which I wasn’t able to fix. Hope you like the new look, we’re thinking about a logo redesign as well, as the old one seems a little out of place now. Onward and upward!
Continue reading...6. May 2009
Changing themes
Hey guys. Just a heads up for today. I’m changing the theme on this blog, and unfortunately I’ve messed with the current one enough that’s it’s not going to be a pretty or easy transition. So, yeah. If anything on the site looks like it’s completely freaking out on you today, it probably is. Hopefully [...]
Continue reading...30. April 2009
Don’t fall into the trap of thinking that your customer is “like you”
Simply, “believing that you are your customer” means that you are acting as if all you have to do to write great copy or design killer websites is to look into your own heart. It’s a surprisingly common mistake to make, even for top-level professional web designers and copywriters. And there’s more than one way of making it[...]
Continue reading...23. April 2009
Copywriting for the Web – Unique Selling Propositions (USPs)
What is it? A Unique Selling Proposition (or sometimes “Unique Selling Point” — henceforth “USP”) is a marketing concept originating in the 1940s with Ted Bates & Company, who were at the time conducting research on successful advertising campaigns. The pattern they found amongst campaigns that produced a high usage pull and excellent market penetration formed [...]
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- The Golden Rule of Website Interface Design
- Viral marketing series - Part 1, Definition and Discussion
- Don't fall into the trap of thinking that your customer is "like you"
- Free Affiliate Marketing E-books Released Today
- Email Marketing - How to Avoid the Spam Blockers and Filters
- Websites - Designing the Homepage
- Viral marketing series - Part 2, Case study: Trollcats.com
- Features versus Benefits
- Traffic: Search Engine Optimization - SEO
- An Introduction to Pay Per Click (PPC)
- Ho Chan: Your webpage is lit up like a christmas tree in De...
- One Thing: Currently into product development. This site gave...
- Jai: You assume that just because you love some design,...
- Graco: Got your point. Getting black listed is really has...
- Catcha: Great catch! Checking it everyday starting now....
- Viral marketing series – Part 3, Case study: ShoesOnHeads.com
- Viral marketing series – Part 2, Case study: Trollcats.com
- Viral marketing series – Part 1, Definition and Discussion
- Usability testing your website with real users
- Website optimization through eyetracking: latest findings
- Websites – Designing the Homepage
- An Introduction to Pay Per Click (PPC)
- New theme!
- Changing themes
- Don’t fall into the trap of thinking that your customer is “like you”
25. June 2009
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