Making a Web Copy Blueprint
While there is no foolproof formula for writing effective copy, almost every type of writing requires good structure and composition. Copywriting is mainly persuasive writing, and no matter how harsh it may sound, the truth is that with copy the only thing that counts is how much cash it rakes in. And the [...]
Continue reading...5. November 2009
Know Your Audience, Your Market, and Your Product
It does not really matter whether we choose to talk about copywriting or affiliate marketing. At the end of the day, what will matter is whether or not our text leads to a sale. At the risk of being tagged as frank, I will say that achieving success in copywriting relies heavily on how well [...]
Continue reading...29. October 2009
The “Inverted Pyramid” Approach to Web Copy
Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name. The inverted pyramid approach is one of the most effective writing styles for web copy and focuses on getting all the important facts out in the [...]
Continue reading...22. October 2009
Using Testimonials
If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among the most valuable components of advertising; consumers tend to trust the reviews of fellow consumers, such testimonials are especially persuasive [...]
Continue reading...15. October 2009
Writing Conversationally
When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor are they the type of people who have the time to read everything that they see [...]
Continue reading...1. October 2009
Web Copywriting: Asking Questions
Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’ attention and encourage them to stay on a sales page. A technique that works This method has been proven to work in web copy written for products [...]
Continue reading...24. September 2009
Making Money Blogging – 10 Easy Lessons
Today’s post is a guest post by noted online entrepreneur R.W. Jackson of NewsNotion.com. The goal of R.W’s site is to teach everyone how to earn money from the internet. If it were easy, everyone would be able to make money blogging, but the truth is that to make money blogging is not easy. It’s a [...]
Continue reading...17. September 2009
An Introduction to Crafting Headlines
The headline of your ad or your blog article is the first thing your prospect will read. A well-crafted headline will draw the attention of readers and make them want to engage with the rest of the text. On the other hand, a boring and unappealing headline will cause the reader to leave [...]
Continue reading...14. September 2009
Top 5 Wordpress plugins for “making money online” blogs
To master your craft, it’s important to have good tools. R.W. over at NewsNotion recently posted this great article revealing what he thinks the best wordpress plugins for your money-making blog are. I think I was running them all except for the twitter one, which I am TOTALLY GOING TO INSTALL RIGHT NOW. There are a [...]
Continue reading...10. September 2009
How Not to Make Your Website Look Like an Ad
We all know that some websites are created simply to procure ad placements. With every mote of informative content and helpful text, the surfer on such sites is hammered by inline ads and pop-ups. While advertising is the bread and butter of this website, I see no good reason to turn it into [...]
Continue reading...3. September 2009
How to make an offer your reader can’t refuse
It has been said that to run a successful online business, it’s helpful to be either psychic or extremely well-researched. That is to say, in order to convince your prospects that the product you are offering them is exactly what they want and need you either require extra-sensory powers or you need to be [...]
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19. November 2009
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